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Sheila Chipupa

Beauty, Hair & Lifestyle Creator

Beauty content that educates, connects and drives action.

Portugal · Angola · Mozambique

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116.3K

Community

Instagram + TikTok

1.6M

Instagram views

1–31 August 2026

77.4%

Female audience

Instagram, August 2026

PT · AO · MZ

Core markets

Top countries

Audience data · Instagram + TikTok · Data updated: August 2026

Portrait of Sheila Chipupa, beauty and lifestyle creator based in Lisbon

About

Why Sheila

Sheila Chipupa photographed on a Lisbon street in a summer look

Sheila Chipupa is a Beauty, Hair & Lifestyle Creator connecting brands with a predominantly female Portuguese-speaking audience across Portugal, Angola and Mozambique. Through honest reviews, practical education and relatable storytelling, she creates content around skincare, 4C hair, makeup and lifestyle.

With a background in Marketing Management and digital content creation since 2019, Sheila combines creative storytelling with a strategic understanding of what makes content connect, engage and drive action.

Brands work with her to turn product messages into clear, relatable content that audiences can understand, connect with and act on.

  • Honest beauty storytelling

    Practical reviews and routines that explain what a product does, how it performs and who it is for.

  • 4C Hair Education

    Real routines, product testing and practical education for textured hair, built through Sheila’s ongoing Projeto 4C journey.

  • Relatable lifestyle content

    Lifestyle, self-care, fitness and personal growth for young women who see themselves in Sheila’s everyday experiences.

Audience

Who Sheila reaches

Sheila reaches a young, predominantly female audience, with a strong presence in Portugal and Angola and a relevant audience across the main Portuguese-speaking markets.

Gender

Instagram · 1–31 August 2026

  • Women77.4%
  • Men22.6%
Gender — Instagram · 1–31 August 2026
SegmentShare of audience
Women77.4%
Men22.6%

Age

Audience data · Instagram + TikTok

  • 18–2441.7%
  • 25–3447.4%
  • 35–446%
  • 45–541.6%
  • 55–640.4%
  • 65+1%
Age — Audience data · Instagram + TikTok
SegmentShare of audience
18–2441.7%
25–3447.4%
35–446%
45–541.6%
55–640.4%
65+1%

Top countries

Audience data · Instagram + TikTok

  • Portugal57.2%
  • Angola24.4%
  • Brazil5%
  • Mozambique3.7%
  • Romania2.9%
  • France2%
  • United Kingdom1.6%
Top countries — Audience data · Instagram + TikTok
SegmentShare of audience
Portugal57.2%
Angola24.4%
Brazil5%
Mozambique3.7%
Romania2.9%
France2%
United Kingdom1.6%

18–34 years: 89.1% of the audience

Audience data · Instagram + TikTok · August 2026

Performance

Verified platform performance

Figures taken directly from platform insights. No estimates, no projections.

Instagram

1–31 August 2026
Followers
51.1K
Views
1.6M
Reach
310.1K
Content interactions
106K
Profile visits
9.3K
New followers
2.1K

Data updated: August 2026

TikTok

Latest available period
Followers
65.2K
Video views
838.9K
Likes
85.1K
Comments
1.7K
Shares
9.7K
Profile views
10.9K

Data updated: August 2026

Combined followers

116.3K

Followers are combined because both platforms report the same point-in-time account metric. View, interaction and profile figures are shown per platform because the reporting periods differ. Engagement rate is intentionally not shown until verified source data is supplied.

Signature content

Four signature content pillars

Distinct content pillars that reflect Sheila’s expertise, personality and community.

Sheila Chipupa wearing her natural 4C hair

Signature editorial property

Projeto 4C

Sheila’s signature 4C hair series, combining real routines, product testing, education and representation throughout her natural hair journey.

Sheila Chipupa presenting a skincare routine

Skincare & body care

Beauty

Skincare and body care routines, honest reviews and practical education, with a focus on black and sensitive skin.

Sheila Chipupa applying makeup on camera

Makeup, unfiltered

Make sem Filtro

Practical makeup testing focused on shade range, performance and value — shown without filters.

Sheila Chipupa at her university graduation

Everyday life

Lifestyle

Lifestyle, self-care and personal growth through relatable everyday content.

Portfolio

Selected work

A selection of beauty, hair, makeup and lifestyle content that reflects Sheila’s creative style and ability to connect with her audience.

Data updated: August 2026

Selected Brand Partners

Selected Brand Partners

A selection of brands Sheila has worked with.

  • Sephora logo
  • L'Oréal logo
  • KIKO Milano logo
  • The Body Shop logo
  • Uriage Eau Thermale logo
  • Erborian Korean Skin Therapy logo
  • O Boticário logo
  • Dermage logo
  • Rituals Cosmetics logo
  • Primor logo
  • Morphe logo
  • Lola Cosmetics logo

Services

How brands work with Sheila

TikTok & Instagram Reels

Short-form video built around a clear product message and engaging storytelling.

Instagram Stories

Sequenced storytelling combining product demonstration, personal experience and a clear call to action.

UGC content

Brand-owned content created for use across your own social channels and paid media.

Tutorials, demos, reviews & unboxings

Education-led formats that show how a product works, performs and fits into real routines.

Event coverage

Live content capture and same-day storytelling from brand events and experiences.

Campaigns & ambassador partnerships

Multi-deliverable campaigns and long-term partnerships built around consistent brand representation.

Usage rights, paid media, whitelisting, exclusivity and raw footage are quoted separately.

Contact

Let’s create something impactful.

Share a few details about your brand and campaign, and Sheila will get back to you with relevant formats, availability and a tailored proposal.

Email

sheilapartnership@gmail.com

Social

Portugal · Angola · Mozambique · Based in Lisbon, Portugal